Online casino customer retention

Customer Retention: Reducing Online Casino Player Churn With the potential expansion of legalized online gaming in the United States as well as in the global market, customer retention is critical to the continued growth and success of an online casino. While customer churn prediction can be an essential part of customer retention efforts, it has received very little attention in the gaming literature. Optimising the online casino UX for a successful customer May 02, 2017 · We’re aware of the importance of customer retention and the amount of money spent on promotions to maintain that. However, optimising the UX of an online casino website or app can really facilitate retention and reduce customer churn when done correctly.

How Online Casinos are Acquiring and Retaining Customers

With the potential expansion of legalized online gaming in the United States as well as in the global market, customer retention is critical to the continued growth and success of an online casino. While customer churn prediction can be an essential part of customer retention efforts, it has received very little attention in the gaming literature. Service quality perceptions and customer loyalty in casinos – Building and maintaining service quality is one means of retaining customers and thus establishing competitive advantage in the casino industry. The current study aims to investigate the relationship between casino service quality, player segments and customer loyalty in an Asian casino. Casino gambles on customer retention technology

The online gambling industry is no doubt growing at a rapid pace. But the operators face issues on account of cut-throat competition that exists here. Operators therefore cannot rely only on advertising and promotional offers to increase their customer base. It is very ...

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